NEWS

Personalized packaging has become one of the effective tools for brands to attract customers. Brand suppliers are beginning to use the Internet and social media to enhance corporate influence, and consumers have a deeper understanding of the term "private customization" than before.

1, the traditional style to regain vitality
The ancient style of commodity packaging not only plays an important role in the trend, but also gives people a sense of reliability. Based on this, many brands and products can more easily get the attention of consumers, because they know that they can be trusted by the public, and packaging happens to convey this key message.
2, personalized packaging began to prevail
At present, personalized packaging has become one of the effective tools used by brands to attract customers. Brand suppliers are beginning to use the Internet and social media to enhance corporate influence, and consumers have a deeper understanding of the term "private customization" than before. For example, Heinz ketchup, which is popular in the United States with personal name labels, is very popular because you can give it as a gift to your friends and lovers. At the same time, the advancement of technology has made the product more creative and cheaper, and the rise of personalized packaging has well reflected the vitality of the packaging industry.
3, sub-packaging packaging is emphasized
In order to be successful in the market, brands need to understand the potential needs of consumers. The packaging of goods can also help consumers distinguish specific quantities without knowing how much to use, which makes the packaging of goods look more "CUTE".
4. Creative packaging is popular
For brands, the ultimate goal of a good packaging is to be able to win the attention of consumers on the supermarket shelves, prompting them to buy at the end, the so-called "love at first sight". In order to achieve this goal, brands must convey the uniqueness of their products when advertising. Similarly, some liquor brands choose to adopt old-fashioned design concepts to convey reliable signals to consumers. Loyalty, simplicity and cleanliness are all important messages that brands want to convey to customers.
5. Technology is constantly advancing
Now, technological innovation in the packaging industry has generated a huge impetus. How should we apply these innovative technologies to specific packaging? Natural and simple design, rich in green environmental protection concept of packaging will always win the recognition of consumers, emphasis on functional packaging will also make consumers get unexpected surprises.